Ecommerce Eye Candy – Customer Acquisition Vs. Retention Costs [Infographic]
In our predictions for 2015 ecommerce, we stressed the importance of focusing on the customer experience and have kept up that focus with subsequent posts in this first quarter of 2015. One of the main...
View ArticleThree Important Musings for Ecommerce Web Design
I’ve been reading a lot about design trends and speaking with expert designers on this topic. I’ve learned that trendy webdesign features like infinite scrolling and parallax design can be useful in...
View ArticleFive Features of Effective Ecommerce Sites
According to Statista, ecommerce sales in the U.S. are projected to exceed $430 billion by 2017. To secure a piece of that sizable opportunity, ecommerce sites must include features and functionality...
View ArticleEcommerce Eye Candy – The Psychology of Online Checkout [Infographic]
To build a successful businesses, it’s not enough to create a valuable product—you have to persuade people to buy that product. And even if people finally decide to buy your product, there is a lot you...
View ArticleStandout Checkouts for 2016, Part 1: Democrats
The 2016 American presidential election is just around the corner, and the candidate pool is already full of a number of likely and unlikely potential heads of state. Since 2008, when President Obama...
View ArticleStandout Checkouts for 2016: Republicans
Last week, we explored how Democratic presidential candidates Hillary Clinton and Bernie Sanders facilitate online donations and email signups through paid search advertising campaigns, and we analyzed...
View ArticleLocalization 201—The Top Five Concerns
This is the second part of our localization series. As a digital merchant, you know your product is valuable to customers around the world. But you can’t just set up shop in a new market and expect...
View ArticleEcommerce Eye Candy—Tracking the Customer Purchase Journey Across Devices...
“Sometime making a sale comes down to catching the customer in the right mood and time of day. This is aperature, and it’s different for each customer.” – via Signal When you watched a show like Mad...
View Article15 Effortless Ways to Improve User Experience
When it comes to the Internet, the customer is truly king. What do you think will happen if a customer finds navigating your website challenging or uninteresting? It’s simple. They will click away and...
View ArticleSales Tax Management for Digital Goods
Sales tax is complicated. Many businesses find it so overwhelming they simply ignore it completely. But ignoring sales tax compliance can lead to monetary penalties, collection fees, and in the most...
View ArticleFive Tips for Increasing Conversions From Landing Pages
A landing page serves one purpose: convincing visitors to move to the next stage in the sales funnel. Although this sounds simple, creating a successful landing page requires detailed planning and...
View ArticleEcommerce Eye Candy — 8 UX Tips to Boost Your Landing Page Conversion Rate...
Last week, Amy Carabini shared five tips for increasing conversions from your landing pages. Following this theme, this infographic from Get Response shares eight suggestions for boosting your landing...
View ArticleEcommerce Eye Candy — Anatomy of a Perfect Checkout Page [Infographic]
At some point, you’re going to ask your online visitors to submit payment. And your payment submission page, a.k.a the checkout page, has to be in tip-top shape if you want healthy revenue growth....
View ArticleThis Is How a Famous Brand Uses Content to Drive Ecommerce Sales
According to one definition, content marketing is “delivering information that makes your buyer more intelligent … instead of pitching your products or services.” That is the content side of things....
View ArticleOnline Payment Processing 101
Rich McIver is the founder of Merchant Guide LLC, a company that helps match online business owners with the ecommerce credit card processing solutions for their business. Follow Rich on Google+ and on...
View ArticleDo Your Customers Trust Your Site?
When you visit a website, do you ask yourself whether it would be safe to buy something from it? How many times have you been deterred from buying something on an ecommerce website, not because of the...
View ArticleEcommerce Eye Candy — Last Minute Black Friday Tips
When it comes to retail, it is hard to overstate the value of Black Friday and Cyber Monday. Your team has been working for months to be sure you are set up for success this holiday season. But just...
View ArticleLocalization 201—The Top Five Concerns
This is the second part of our localization series. As a digital merchant, you know your product is valuable to customers around the world. But you can’t just set up shop in a new market and expect...
View ArticleEcommerce Eye Candy — 2016 Web Design Trends to Boost Conversions [Infographic]
Looking for the latest web design trends? Of course, it’s always fun to see what the best designers have come up with lately. But do these trends just look nice, or do they actually matter for the...
View ArticleFive Key Tips on Ecommerce Re-Platforming
Rebuild, rebuild, rebuild! This is the alarm being sounded all over the ecommerce community as the online marketplace continues to grow and change at blinding speeds. As first generation systems...
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